The Initiative
An empowered society that strives for improved quality of life.
The Initiative
An empowered society that strives for improved quality of life.
The Initiative
An empowered society that strives for improved quality of life.
The Initiative
An empowered society that strives for improved quality of life.

Our Projects

With a dedicated focus on improving public health research, we leverage evidence-based approaches to address pressing health challenges in our projects.

Activities

Our activities encompass a diverse range of engagements, including conferences, trainings, dissemination, and capacity-building initiatives for our stakeholders.

Resources

A repository of publications, articles, and policy briefs, offering insights into the research findings, and policy developments in the field of public health.

About the organisation

About Us
Mission & Vision
About Us
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The Initiative is a private, non-profit, non-government trust organization based in Islamabad, Pakistan since 2013.

The Initiative was established by a group of public health professionals that had been working closely with the University of Leeds and University of York on tobacco related health projects. The team includes public health specialists, epidemiologists, biostatisticians and qualitative and quantitative researchers. This team of The initiative professionals brings in a variety of skill sets emanating from experiences working at national and international levels in the field of public health especially in research and showing experience of managing multi-year and multi-county large scale research projects. It has successfully implemented and published policy research and Randomized Controlled Trials.

The Pakistan team is closely connected with the University of York (UoY).The Initiative is presently supporting NTP Pakistan in delivering all work packages of TB and Tobacco project in Pakistan which is a multi-year, multi country, drug randomized control trial.. They provide trial coordination, research fellows and research assistants for carrying out field activities related to the work packages. The organisation also contributes to project meetings and help in study monitoring and dissemination activities. They have the responsibility of data collection, secure entry and transfer of data to work package leaders.

Mission & Vision

The Initiative Profile

Depression awareness video by The Initiative

Depression ka badal (The Cloud of Depression)
In this powerful video animation, titled "The Cloud of Depression," we dive deep into the emotional journey of a woman as she grapples with the overwhelming weight of depression. Witness her raw and honest portrayal as she confronts the challenges, frustrations, and isolation that this mental health condition can bring.
The video helps people to learn and know about depression. It shows what it feels like and how it affects someone's life, helping to break the stigma around depression it shows that it's okay to talk about it and seek help for mental health issues. This makes people feel less embarrassed or ashamed about having depression or knowing someone who does. This animated piece, makes the society more aware regarding the mental issues like depression, which can lead to better support and treatment for those who need it.
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